Thursday, November 11, 2010

The hand of the designer




Biography:
Giuseppe Zecca was born in Sondrio in 1934. Having trained as a painter, he moved to Milan in the late 1950s and frequented the circle of artists gravitating around Lucio Fontana, establishing an artistic and intellectual camaraderie with, amongst others, Piero Manzoni and Ettore Sordini. After a brief period working as a graphic designer, in 1958, at the behest of Luigi Bassani, he joined the BTicino Group, the leading Italian name in civil and industrial electrical equipment. In 1964, he was appointed Manager of BTicino's Industrial Design department and, since 1971, has been working freelance. In 1988, he established the Zecca & Zecca practice, specialising in product design and development. For his Living series (1985) and his My Home domotics project (1999), and for his innovative formal and technological qualities, he was awarded the Compasso d'Oro by the jury of the ADI – Associazione per il Disegno Industriale.

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