ib2Nordic: Bticino Concept Store Milan

Saturday, June 23, 2012

Bticino Concept Store Milan

The Red Dot Award for communication design has been awarded to Migliore+Servetto for the new Legrand and BTicino concept store in Milan.
This prestigious prize rewards Legrand's visionary determination to experiment with new forms of interacting with its customers and Migliore+Servetto's ability to confer balance on emotionally-charged high-tech ingredients.

The Legrand and BTicino concept store in Milan which was inaugurated in April and designed by Migliore+Servetto Associated Architects, has been given the Red Dot Award in the communication design category.

This sought-after international prize was awarded by a jury of professionals who evaluated more than 6,400 designs from 40 countries for criteria of originality and quality of feeling and design.

The new concept store is an Experience Space designed to have an emotional impact on visitors and inform them about the potential of Legrand and BTicino products and their applications while also offering a consultancy and training space unprecedented in Milan, dedicated to home automation.

It is a place of continuous experimentation in constant renewal, a tangible sign of the company's capacity to make innovative proposals always looking to the future.

The visitor's path through the store, divided into several areas, begins with a welcoming space featuring light and graphic elements, and leading on to the “tunnel of emotions”. This tall space with its controlled lighting contains dynamic walls and reflective surfaces, offering an evocative narration of the world of Legrand and BTicino through interactive videos and dedicated audio stations.

The real protagonist of this space is My Home, Legrand's home automation system. The visitor can actuate videos on an entire wall, where a changing screen comes alive to illustrate dwelling, living and working areas through prestigious designs produced by BTicino. Going beyond traditional display, the area becomes a genuine experience, and lets the visitor discover the best of Legrand's innovation in technology and style through interior design.

On leaving the tunnel, the visitor reaches the home automation lounge area where they can find out more about the products through interactive panels, meeting and consulting rooms, and a large suspended library which, like a constantly updated catalogue, houses all the aesthetic variations on the Legrand and BTicino lines.

The Red Dot Award is thus a confirmation of an ambitious and successful design, the fruit of a winning combination between the vision of a company which has decided to experiment with new ways of interacting with and coming closer to its customers, and the skills of an architectural studio which have given concrete form and balance to technological and emotional elements.

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About us

Ib2 Sistemas was founded in Barcelona in 1994 and in 2010 it started in Finland with a new name ib2 Nordic. From the beginning, ib2sistemas has based its work on learning and product knowledge. In 2001 Ib2 sistemas joined the Technical Service of Bticino, receiving instruction for its entire range of products (repair and maintenance, data networking and automation). Ib2 Sistemas is responsible for the area in northeastern Spain. In these years of cooperation with Bticino we have increased our experience and we have advanced together with Bticino in the innovation of its products, so being able to give our customers a personalized and professional advice on our resources and needs.

Bticino History

To become a leading brand in the Italian electrical industry, the future Bticino began in 1936 as A.L.Bassani, from the name of its founders Arnaldo and Luigi Bassani. Initially centred on the production of clothing accessories, then metal hardware for a variety of applications, in 1943 it specialized its production in electrical components for the home. From the very beginning, the focus on the industrial project as a whole has been a distinguishing factor of the Company's modus operandi. In the immediate postwar period, Bticino contributed significantly to the modernization of the building heritage with innovative products that often anticipated market choices and evolution. Bassani Ticino (a name that would be adopted after 1974) was the first manufacturer in Italy to conceive of electrical components - from the "electrical panel" to the light switch - as industrial product design, not only in the perspective of standardized production and low cost, but in terms of their environmental significance, as components in a greater living system. The results of this strategy have been evident in the industrial equipment that Bticino has designed and manufactured since the early 1950's: from the switch with fuses in 1953 to the Salvamotore in 1960, to the development of a series of devices for electrical panels which responded to standards of flexibility and modularity, introduced in the mid-Sixties with Minitiker and Megatiker. In these products, the aesthetic and functional features evolve significantly, adding new performance factors such as modularity and compactness. Bassani Ticino, which historically advanced a capillary international export policy, achieving a leadership position in many geographical areas, became part of the French group Legrand in 1989, changing its name to Bticino.

Bticino in the world

In more than 70 countries and distribution of products in nearly 180 countries, Bticino is synonymous with quality , technology and Italian design. Is your talent to combine the functionality and ease of installation with the style that really sets the organization apart . Thanks to the study of forms , materials and colors , these factors generate a new vision of design - a design that , by Bticino, does not play a merely decorative role , but also contributes to the advancement of new solutions that improve the quality of living and working . This vision is the starting point for continuous updating of the product line (20 % annually) and most importantly , the development and launch of new technologies that benefit consumers . Home automation has been the main driver of innovation of new products in recent years. Since 1989, Bticino has been part of the multinational Legrand Group, world leader for electrical devices at low voltage.